Building on an established platform we created a series of targeted range extensions to this successful feminine painkiller brand

Working within an existing brand brings its own challenges. This was an exercise in clear product benefit communication, range differentiation and shelf stand–out, all within the highly complex and legislation heavy medical sector and with a range which spanned both the pharmacy counter and general sales license areas.

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A. Hurricane Design, Church Mews, Church Street,
Cheltenham, GL50 3HA, UK. T.+44 1242 222860