It’s not all about courage, it’s also a matter of taste - Mexicana is a cheese with attitude!

This was a brand refresh which required the balance of two slightly different sets of loyal consumers from the North and South of the UK. One was all about great flavour delivery while the other was about the heat! The result - simple, clean graphics and clear communication of the product ‘strength’, whilst retaining the brand character.

Previous Project

Next Project

A. Hurricane Design, Church Mews, Church Street,
Cheltenham, GL50 3HA, UK. T.+44 1242 222860