Parozone: Adding vigour and action to a classic household brand and launching two new targeted products

A classic brand refresh brief, which also had to deliver two new variants and clarify the messaging. Clear communication of each product’s specific purpose was overlaid onto an active, fresh, efficacious design marque that was taken across the entire bleach range.

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A. Hurricane Design, Church Mews, Church Street,
Cheltenham, GL50 3HA, UK. T.+44 1242 222860