When Simon Weaver launched his new British Cheese he needed a unique piece of packaging to stand out on shelf

Local farmer and cheese manufacturer Simon Weaver needed an eye-catching but manageable solution for his British Brie. This unusual label format disrupts the fixture yet remains clean and contemporary. The brand quickly got a foothold into supermarkets and is well distributed in the deli marketplace and farm shops too.

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A. Hurricane Design, Church Mews, Church Street,
Cheltenham, GL50 3HA, UK. T.+44 1242 222860